In the modern economic climate, it can be an intimidating prospect trying to get a business going. However, more and more people are now choosing to do so. Their chosen market? Cake baking!

According to the insurance broker Simply Business, the amount of start-up bakery business has increased by an astonishing 54% over the course of 2011, with it currently believed to be the 18th most popular start up business in the country.

A lot of this increase is possibly down to shows such as The Great British Bake Off, which have also greatly increased their viewing figures over the same period. What is even more impressive is that since 2009, the requests for insurance on cake making businesses have risen by an extra-ordinary 325%.

Speaking on the matter, the CEO of Simply Business stated that ‘As Simply Business quotes thousands of businesses every week, we can quickly spot start-up trends and see which are increasing or decreasing in popularity. With a resurgence in home baking due to shows such as the Great British Bake Off, it was only a matter of time before we saw this impact the start-up business market.’

As fervent supporters of any form of cake making, we at Sugarshack can only say: long may it continue!

For more of the latest news from the world of cake decoration, continue to check into the Sugarshack blog.