Privacy Policy

We will treat all your personal information as confidential (although we reserve the right to disclose this information in the circumstances set out below).

When you shop on this website, we will ask you to input and will collect Personal Information from you such as your name, e-mail address, delivery address, telephone number, product selection information.

We may also collect, and our third party providers of advertisements and content may collect, information about where you are on the internet e.g. the URL you came from, IP address, domain types (like and .com), your browser type, the country and telephone area code where your computer is located, the pages of our website that were viewed during your visit, the advertisements you clicked on, and any search terms that you entered on our website ("User Information"). We may collect this information even if you do not register with us. 

When registering / browsing online you will be given the option to receive information from SugarShack by post, email or telephone, about products, promotions or special offers which we feel may be of interest to you. In the event that you do not wish to be contacted for such purposes, ensure that you tick the appropriate box as you go through the registration / order process.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your Personal Information and /or User Information we are entitled do so.

When entering any of our contests or prize draws, you provide your name, email address and mailing address. If you win, we will send the prize to the address entered and notify you by email. When you enter a contest or prize draw, you are also included in our newsletter list to receive notice of promotions, specials and new additions to the Website. You may unsubscribe from this news list by following the unsubscribe instructions in any email received.


We will use your information only for the following purposes:

·           Processing your orders

·           For statistical purposes to improve this Website and its services to you

·           To serve website content

·           To administer this website


If you consent, to notify you of products or special offers that may be of interest to you.

You agree that you do not object to us contacting you for any of the above purposes whether by telephone, e-mail or in writing.



You may unsubscribe from our contact list at any time by replying to a promotional email with the word "unsubscribe" in the subject line, by emailing us at or telephoning us on:


Telephone Number: +44 (0)20 8204 2994

Lines open from 9.30am-4pm weekdays GMT

Overseas Charged at Standard Rate


Please check back frequently to see any updates or changes to our privacy policy. Questions regarding this Policy should be directed to SugarShack as follows:

Terms & Conditions (Queries)

Matchstrong Ltd (company reg: 02079304)


Unit 12

Bowman Trading Estate

Westmoreland Road 

London NW9 9RL